Estimate whether an Amazon product is actually profitable after marketplace fees, fulfillment costs, advertising, and return loss. Use it before launching, repricing, or scaling PPC spend.
Enter your product selling price, landed product cost, Amazon referral fee rate, and advertising cost per order. The calculator estimates per-order profit, margin, and monthly profit using a default fulfillment and return allowance.
A higher result means each order creates enough contribution after Amazon fees and acquisition costs. Low or negative profit means the item needs better sourcing, repricing, lower ads, or a different fulfillment strategy.
This estimate uses a standard fulfillment allowance, so sellers with exact FBA fees should also compare the result against their Seller Central fee preview.
If a product sells for $60, costs $22, pays a 15% referral fee, and spends $6 on ads, the estimated profit is $17 per order before extra storage or return adjustments.
Many Amazon sellers target at least 15% to 25% net margin after fees, ads, fulfillment, and returns. Lower-margin products need high volume or repeat purchase behavior.
A 20% Amazon net margin is generally healthy because it leaves room for PPC changes, returns, and fee increases while still producing profit.
Amazon fees reduce the amount received from each sale. Referral fees, FBA fees, storage, and returns can turn a profitable-looking product into a low-margin item.
Improve supplier cost, reduce ad waste, lower return rates, reduce packaging size, and use bundles to increase order value without changing the main item price.
Many sellers operate in the 10% to 25% range, but margins vary widely by category, competition, fulfillment method, and advertising dependence.
| Metric | Meaning |
|---|---|
| Profit per order | Estimated contribution from one Amazon order. |
| Net margin | Profit as a percentage of selling price. |
| Monthly profit | Projected profit from expected monthly unit sales. |
| Health score | A 0 to 100 score based mainly on net margin strength. |