#1072 · E-commerce Tool

WooCommerce LTV Calculator

Estimate WooCommerce LTV using average order value, margin, purchase frequency, lifespan, and CAC. Use the result to judge retention, email marketing, and acquisition quality.

Calculator

Decision inputs
$
%
orders
$
Ad space

How to use this calculator

  • Enter AOV.
  • Add gross margin.
  • Estimate purchases per customer.
  • Enter CAC to compare value against acquisition cost.

What the result means

The result estimates lifetime gross profit per customer and compares it with CAC.

LTV = AOV × Gross Margin × Purchases per Customer. LTV:CAC = LTV ÷ CAC.

Cohort retention data will make the model more precise.

Example calculation

AOV $100, margin 60%, and 3 purchases gives $180 LTV. CAC $30 gives 6:1 LTV:CAC.

Tips for better results

  • Increase repeat purchases with email flows.
  • Create loyalty or replenishment offers.
  • Improve margin before scaling ads.
  • Segment customers by cohort.

FAQ

What is a good WooCommerce LTV?

A good WooCommerce LTV exceeds CAC by at least 3 times and supports profitable retention campaigns.

How do I increase customer lifetime value in WooCommerce?

Use email marketing, subscriptions, loyalty rewards, bundles, and repeat purchase offers.

What is the ideal LTV to CAC ratio for ecommerce?

A common healthy target is 3:1 or higher, depending on margin and cash flow.

How often should WooCommerce customers buy again?

The ideal frequency depends on product type, but more repeat purchases improve LTV and CAC payback.

How is WooCommerce LTV calculated from AOV?

Multiply AOV by gross margin and average purchases per customer, then compare it with CAC.

Decision module

MetricMeaning
Health Score0-100 score combining profitability, efficiency, risk, and opportunity signals.
Scenario ComparisonCompares the current result with practical improvement scenarios.
Risk IndicatorFlags profit, refund, acquisition, capacity, or delivery risk.
Opportunity GapShows the gap between current performance and the target decision metric.

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