How to use this Amazon LTV Calculator
Enter your marketplace assumptions and review the result before changing price, discounts, advertising, shipping, or inventory decisions.
Formula
LTV = AOV × Gross Margin × Purchases per Customer × (1 − Return/Refund Loss)
Amazon LTV is harder to track than owned-store LTV, so use conservative assumptions for repeat purchase and return loss.
This is an independent planning calculator. Verify final marketplace, payment, shipping, and tax details inside your seller dashboard.
What this calculator includes
- Uses AOV, gross margin, purchases per customer, return loss, and CAC.
- Calculates estimated LTV and LTV:CAC ratio.
- Interprets whether repeat-purchase economics look healthy, borderline, or weak.
FAQ
What does this calculator estimate?
Estimate Amazon customer lifetime value using average order value, gross margin, repeat purchases, and retention assumptions.
What formula does it use?
LTV = AOV × Gross Margin × Purchases per Customer × (1 − Return/Refund Loss)
Is this an official marketplace fee quote?
No. This calculator uses your inputs for planning. Actual Amazon, Shopify, payment, shipping, and tax rules can vary by market, category, plan, and time.
What should I check next?
Review profit, fees, shipping, conversion, inventory, returns, and repeat purchasing together before changing price or spend.