Net Revenue Retention Calculator

NRR above 100% means existing customer revenue is growing even before new customer acquisition.

NRR benchmark: above 100% means existing customer revenue is growing even before new customer acquisition. Strong SaaS companies often target 110%+ NRR.

How this calculator works

This net revenue retention calculator is designed for SaaS, subscription, and recurring-revenue businesses. Enter your current operating numbers to get a fast directional result.

NRR = (starting MRR + expansion − contraction − churn) ÷ starting MRR × 100

Keep the reporting period consistent. Monthly metrics should use monthly revenue, monthly churn, and monthly acquisition counts.

How to use it

Use clean finance or analytics data from the same period.
Exclude one-time revenue when calculating recurring revenue metrics.
Compare the result against prior months to see trend direction, not just one snapshot.

Result interpretation

NRR above 100% means existing customer revenue grew even after churn and contraction. Investors often view high NRR as evidence of strong product-market fit and expansion potential.

NRR benchmark

World Class benchmark: 120%+ NRR is often treated as World Class, 100%–119% as strong, 90%–99% as average, and below 90% as weak. NRR includes expansion, contraction, and churn revenue.

FAQ

What is NRR?

NRR measures how much revenue is retained and expanded from existing customers.

Can NRR be above 100%?

Yes. NRR above 100% means expansion revenue exceeded contraction and churn.

How should I use this result?

Use it as a quick operating metric, then compare it with cohort trends, cash flow, pricing changes, and acquisition channel quality.

Is this calculator exact accounting?

No. It is a planning calculator. Use consistent definitions from your finance reports when making board or investor decisions.