How to use this calculator
Enter order revenue, product cost, shipping, platform fee percentage, discount, and advertising cost. The calculator subtracts all major order-level costs.
#689 · Business Tool
Order Profit Calculator
Use this order profit calculator to estimate real profit per order after product cost, shipping, fees, discounts, and advertising.
Calculator
Order revenue, cost, fees, ads$
$
$
%
$
$
Ad space
What the result means
Order profit shows whether each sale creates real contribution after fulfillment, fees, discounts, and paid acquisition. Revenue can look healthy while true profit is weak.
Order profit = Revenue - product cost - shipping - platform fee - discount - advertising cost.
For recurring customers, first-order profit can be lower if customer lifetime value supports the acquisition cost.
Example calculation
A $120 order with $42 product cost, $9 shipping, 3% platform fee, $10 discount, and $18 advertising cost produces about $37.40 profit.
Tips for better results
- Use recent numbers rather than optimistic guesses.
- Run the calculator again after changing price, cost, or conversion assumptions.
- Treat the result as a planning estimate, not audited financial advice.
FAQ
How much profit should I make per order?
Profit per order should be high enough to cover overhead and leave net profit after advertising, fulfillment, fees, refunds, and support costs.
Should advertising costs be included in product profit?
For true order profitability, advertising cost should be included because it directly affects whether the order is profitable.
How do I calculate ecommerce profit per order?
Subtract product cost, shipping, marketplace or payment fees, discounts, and advertising cost from order revenue.
Why is my revenue high but profit low?
Profit may be low because of high product cost, discounts, shipping, platform fees, advertising cost, returns, or low average order value.
How do marketplace fees affect order profitability?
Marketplace fees reduce profit on every order. Even a small percentage fee can materially reduce margin on low-margin products.
Related calculators
Metric guide
| Metric | Meaning |
|---|---|
| Net order profit | Profit after direct order-level costs |
| Platform fee | Fee calculated from order revenue |
| True margin | Profit percentage after ads and fees |
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