Use this Retail Price Calculator to set a selling price that supports your target margin after product cost, fees, and discounts. It gives a recommended price, profit per unit, and pricing status for better retail pricing decisions.
Enter product cost, expected fee rate, discount rate, and target margin. The calculator estimates the selling price needed to protect profit after fees and discounts.
Use it before launching products, running promotions, or negotiating supplier costs.
The recommended price is the minimum price required to hit the target margin after typical selling costs. If the price looks too high, the cost structure or target margin may need adjustment.
If fees, discounts, and target margin add up to 100% or more, the pricing target is mathematically impossible without lowering one assumption.
If cost is $30, target margin is 40%, fees are 5%, and discount allowance is 10%, the recommended selling price is about $66.67.
Add all cost assumptions and solve for a price that leaves your desired margin after fees and discounts.
Retail markup varies by category, but the right markup should cover product cost, selling fees, discounts, and profit goals.
A healthy profit per product depends on category and volume. Many retailers target a margin that still leaves room for discounts and returns.
Discounts reduce realized selling price, so they should be included before setting the base retail price.
Many retail products target 25% to 40% margin, but premium or niche products may require more.
| Module | Included |
|---|---|
| Main Result | Yes |
| Summary | Yes |
| Interpretation | Yes |
| Status | Yes |
| Health Score | Yes |
| Recommendation | Yes |
| FAQ | 5 long-tail questions |