#790 · Marketing Tool

Marketing Budget Calculator

Plan a marketing budget from revenue goals, current revenue, ROAS, budget percentage, and margin. Estimate required spend and whether the plan can stay profitable.

Calculator

Marketing inputs
$
$
x
%
%
Ad space

How to use this calculator

  • Enter the campaign or channel metrics requested in the calculator.

What the result means

A good marketing budget supports growth without consuming too much margin. The plan should connect spend, ROAS, and profit.

Recommended Budget = Revenue Goal × Budget Percent; Required Spend = Revenue Gap ÷ Target ROAS

Budget allocation should be reviewed by channel performance, not set once and ignored.

Example calculation

If revenue goal is $500,000 and budget is 10%, recommended marketing budget is $50,000.

Tips for better results

  • Allocate more to channels with proven ROAS.
  • Keep a test budget for new channels.
  • Review budget monthly against revenue and margin.

FAQ

How much should I spend on marketing?

Many businesses budget 5% to 15% of revenue, then adjust based on growth stage, margins, and ROAS.

What percentage of revenue should go to marketing?

Established businesses often spend less as a percentage than growth-stage businesses, but profitability should guide the limit.

How do I calculate a marketing budget?

Multiply revenue goal by budget percentage, then check whether required ROAS makes the plan profitable.

What ROAS do I need to hit my revenue goal?

Required ROAS equals revenue gap divided by planned marketing spend.

How should I split my advertising budget?

Allocate more budget to proven high-ROI channels while reserving a smaller test budget for new channels.

Marketing decision module

MetricHow to use it
Recommended BudgetBudget based on revenue goal and chosen percentage.
Required SpendSpend needed to close the revenue gap at target ROAS.
Efficiency ScoreProfitability and ROAS quality signal.

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