Measure how many leads turn into customers and how many more qualified leads are needed to hit customer or revenue goals. Includes conversion gap and lead quality score.
A higher lead conversion rate means your traffic, offer, nurturing, and sales follow-up are producing customers efficiently.
Use qualified leads when possible. Raw leads can make the conversion rate look weaker or stronger than reality.
If 1,000 leads produce 120 customers, lead conversion rate is 12%. To reach 200 customers at the same rate, about 1,667 leads are needed.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Lead Conversion Rate | Shows how efficiently leads become customers. |
| Required Leads | Lead volume needed for the target customer count. |
| Revenue Opportunity | Revenue available from better conversion. |