Analyze each sales funnel stage from visitors to leads, opportunities, and customers. Find the biggest drop-off and prioritize the highest-impact optimization.
The weakest stage usually deserves attention before buying more traffic. Improving the bottleneck can increase customers without raising ad spend.
Keep stage definitions consistent across campaigns so bottleneck detection stays useful.
If 10,000 visitors create 1,200 leads and 100 customers, the overall funnel conversion rate is 1%.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Overall Conversion | Customers divided by top-of-funnel visitors. |
| Bottleneck | Stage with the largest drop-off. |
| Revenue Leak | Potential revenue lost after opportunity creation. |