Measure the real profit from a marketing campaign after ad spend, product cost, and operating cost. Includes ROI, break-even ROAS, and scaling recommendation.
Campaign revenue alone is not enough. A campaign is healthy when profit, ROI, and ROAS all support continued scaling.
For e-commerce, include refunds, shipping, discounts, and payment fees where possible.
If revenue is $20,000 and total cost is $9,000, campaign profit is $11,000 and ROI is 122.22%.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Campaign Profit | Revenue minus campaign-related costs. |
| Break-even ROAS | Minimum ROAS needed before profit. |
| Scaling Signal | Whether profit supports budget increases. |