Check how often the average person sees your ad and whether frequency is becoming a fatigue risk. Useful for paid social, display, and awareness campaigns.
Frequency shows repeated exposure. Moderate repetition builds recall, but excessive repetition can reduce performance and increase fatigue.
Ideal frequency depends on platform, creative quality, campaign goal, and audience size.
500,000 impressions and 100,000 reach produce an average frequency of 5.0.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Frequency | Average impressions per reached person. |
| Fatigue Risk | Risk of overexposure. |
| Forecast | Expected frequency after budget increase. |