Estimate how many ad impressions a campaign budget can buy based on CPM. Includes daily impressions, target gap, required budget, and reach projection.
Impressions estimate exposure volume. Compare estimated impressions with target reach and frequency to judge whether budget is enough.
CPM can change as audience saturation, competition, and placement mix change.
A $1,000 budget at a $10 CPM buys about 100,000 impressions.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Estimated Impressions | Exposure volume from budget and CPM. |
| Required Budget | Budget needed for target impressions. |
| Reach Projection | Estimated people reached from impressions. |