Estimate how many people a campaign reaches from impressions and frequency. Includes audience coverage, reach gap, incremental reach forecast, and saturation risk.
Reach shows unique people exposed to the campaign. High coverage can be useful, but very high coverage with high frequency can signal saturation.
Actual platform reach may differ because auctions, duplication, and audience overlap affect delivery.
1,000,000 impressions at frequency 4 estimate about 250,000 people reached.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Estimated Reach | Unique audience reached. |
| Coverage | Reach as a share of total audience. |
| Saturation Risk | Risk that incremental reach becomes harder. |