Measure how much a campaign improved brand awareness from pre-campaign to post-campaign survey results. Includes lifted audience and cost efficiency metrics.
Awareness lift shows the percentage-point increase in people who know or recall the brand after a campaign.
Use consistent survey methodology before and after the campaign to avoid misleading lift estimates.
Awareness rising from 20% to 28% means an 8 percentage-point lift. In a 500,000-person audience, that equals 40,000 lifted people.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
This calculator uses your campaign inputs to estimate the metric and highlight the decision point behind it.
| Metric | How to use it |
|---|---|
| Awareness Lift | Increase in awareness percentage points. |
| Lifted Audience | People newly aware of the brand. |
| Cost Efficiency | Spend per lifted user or awareness point. |