Estimate your ecommerce average order value, compare it with your target, and see how upsells, bundles, and free shipping thresholds could increase revenue and profit.
Enter total revenue and total orders to calculate current AOV. Add a target AOV and gross margin to estimate the revenue and profit gap.
Use the result to decide whether bundles, upsells, or free shipping thresholds should be prioritized.
A higher AOV means each order generates more revenue. If your AOV is below target, focus on increasing cart size before buying more traffic.
Benchmarks vary by product price and category, so compare this result with your own historical performance and category expectations.
If revenue is $40,000 from 800 orders, AOV is $50. With a $60 target, the store has a $8,000 revenue opportunity at the same order volume.
Use bundles, quantity breaks, free shipping thresholds, premium recommendations, and cross-sells so customers add more items without feeling a direct price increase.
A good AOV depends on category, price point, and margin. Compare your AOV with your target margin and acquisition cost rather than using one universal number.
Bundles raise AOV by combining related products into a larger purchase while giving the customer a clear reason to spend more.
Free shipping can increase AOV when the threshold is set above your current AOV and the added gross profit covers shipping cost.
Target AOV should be high enough to cover product cost, shipping, fees, advertising, and leave the desired profit margin.
| Metric | Meaning |
|---|---|
| Current AOV | Average revenue per order |
| Revenue gap | Extra revenue needed to hit target AOV |
| Profit opportunity | Revenue gap multiplied by margin |