How this calculator works
Use this calculator to estimate wholesale pricing for products sold to retailers, boutiques, distributors, or resellers. It also estimates suggested retail price and retailer profit based on the retail markup you enter.
Wholesale price = product cost ÷ (1 − wholesale margin)
Retail price = wholesale price × (1 + retail markup)
Retail price = wholesale price × (1 + retail markup)
Wholesale pricing should account for production cost, packaging, shipping, returns, minimum order quantity, and the margin retailers need to resell profitably.
How to use this calculator
- Enter realistic values that match your current situation.
- Press Calculate to refresh the estimate.
- Compare the main result with the supporting details in the result panel.
- Change one input at a time to see which variable affects the result most.
Planning note: Wholesale Pricing Calculator gives an educational estimate. It does not include every tax rule, fee, platform policy, market condition, or personal constraint, so use it as a quick planning reference rather than a final decision.
FAQ
What is wholesale pricing?
Wholesale pricing is the price charged to retailers or resellers before they mark up the product for customers.
What is keystone pricing?
Keystone pricing usually means doubling the wholesale price for retail.
How do I calculate wholesale margin?
Wholesale margin is wholesale profit divided by wholesale price.
Should retail markup be included?
Yes, if you want to estimate whether the final retail price is realistic.
What if the retail price is too high?
You may need to reduce cost, lower margin, or adjust packaging and positioning.