Measure how efficiently visitors become paid subscribers. This calculator breaks down signup, trial, and paid conversion to find weak points in the subscription funnel.
Enter total visitors, signups, trial users, and paid subscribers for the same campaign or period.
The result shows the share of visitors who become paying subscribers and identifies whether the funnel problem is traffic quality, signup friction, or trial conversion.
A high signup rate with weak paid conversion often means onboarding, pricing, or product value needs improvement.
If 10,000 visitors produce 240 paid subscribers, overall subscription conversion is 2.4%.
Divide paid subscribers by visitors and multiply by 100 to calculate overall subscription conversion rate.
A good rate depends on traffic source and price, but paid conversion should be evaluated by channel and funnel stage.
Trial users may not convert because onboarding is weak, pricing is unclear, product value is not obvious, or reminders are missing.
Clarify the offer, reduce friction, show social proof, simplify pricing, and align the page with ad intent.
Track both because signup conversion shows initial interest while paid conversion shows revenue quality.
| Module | Details |
|---|---|
| Main Result | Overall paid conversion rate |
| Funnel View | Signup and trial-to-paid conversion |
| Health Score | Conversion efficiency rating |
| Recommendation | Funnel optimization guidance |