Estimate refund pressure in a subscription business. Enter refund requests, subscribers, refunded amount, and revenue to understand revenue loss and satisfaction risk.
Enter refund requests, subscriber count, total refund amount, and monthly revenue for the same period.
Refund rate shows how often subscribers request money back, while refund revenue ratio shows how much revenue is lost.
A refund spike can indicate onboarding problems, unclear expectations, product quality issues, or billing confusion.
If 75 refund requests come from 2,500 subscribers, the refund rate is 3%. If refunds are $4,200 on $85,000 revenue, the refund ratio is 4.94%.
Divide refund requests by total subscribers and multiply by 100.
Normal depends on category, but refunds should remain low enough that they do not materially damage monthly revenue.
Refunds often come from unclear billing, unmet expectations, product issues, shipping delays, or weak onboarding.
Refunds reduce collected revenue and may signal future churn or lower customer satisfaction.
Clarify billing, improve onboarding, set accurate expectations, solve support issues quickly, and address product quality problems.
| Module | Details |
|---|---|
| Main Result | Refund request rate |
| Revenue Impact | Refund amount as percentage of revenue |
| Health Score | Refund risk and satisfaction signal |
| Recommendation | Onboarding and support guidance |