Use this TikTok Conversion Calculator to analyze your conversion funnel from video views to clicks and purchases. It estimates purchase conversion, CPA, revenue, ROI, and ROAS so you can decide whether to improve the offer or scale the campaign.
The result shows whether TikTok traffic is turning into purchases efficiently. Strong conversion with controlled CPA indicates the funnel is working; weak conversion means the landing page, offer, or targeting needs improvement.
This calculator uses an assumed average order value of $125 for revenue estimation. For exact ROI, replace the campaign result with your actual revenue in your tracking system.
If 120,000 views produce 3,600 clicks and 160 purchases from a $6,000 campaign, CTR is 3.00%, purchase conversion is 4.44%, CPA is $37.50, and estimated ROI is 233.33%.
A good TikTok purchase conversion rate often starts around 3% of clicks, but the target depends on product price, offer strength, and funnel quality.
Subtract campaign cost from revenue, divide by campaign cost, then multiply by 100. Positive ROI means revenue exceeds the campaign investment.
Your target CPA should be lower than your profit per customer. If CPA is higher than contribution margin, the campaign needs optimization before scaling.
Divide purchases by link clicks. This shows how many users who clicked actually converted into customers.
Improve the CTA, landing page speed, product offer, checkout flow, and retargeting. Conversion usually improves when the post, ad, and landing page match tightly.
| Module | What it checks |
|---|---|
| CTR | Views that became clicks |
| Purchase Conversion | Clicks that became sales |
| CPA | Cost per purchase |
| ROI | Profitability after cost |
| ROAS | Revenue per ad dollar |