How to use this Shopify Conversion Calculator
Enter your marketplace assumptions and review the result before changing price, discounts, advertising, shipping, or inventory decisions.
Formula
Conversion Rate = Purchases ÷ Visitors × 100
A full funnel view is better than purchase conversion alone because add-to-cart and checkout completion reveal different problems.
This is an independent planning calculator. Verify final marketplace, payment, shipping, and tax details inside your seller dashboard.
What this calculator includes
- Adds full funnel inputs: visitors, add-to-cart, checkout started, and purchases.
- Calculates conversion rate, add-to-cart rate, and checkout completion rate.
- Benchmarks conversion as weak, average, or strong and estimates lost revenue gap.
FAQ
What does this calculator estimate?
Analyze Shopify funnel conversion from visitors to add-to-cart, checkout, and purchases, plus lost revenue at a target conversion rate.
What formula does it use?
Conversion Rate = Purchases ÷ Visitors × 100
Is this an official marketplace fee quote?
No. This calculator uses your inputs for planning. Actual Amazon, Shopify, payment, shipping, and tax rules can vary by market, category, plan, and time.
What should I check next?
Review profit, fees, shipping, conversion, inventory, returns, and repeat purchasing together before changing price or spend.