Estimate the full email funnel from delivered messages to opens, clicks, and sales. Use it to identify where the campaign leaks attention, traffic, or conversions before scaling spend.
The result turns raw marketing inputs into an actionable performance metric. Use the supporting stats, status, and health score to decide whether to scale, optimize, or reduce waste.
Benchmarks are directional. Always compare results with your own campaign history, margins, tracking setup, and attribution rules.
With 48,500 delivered emails, 35% open rate, 7% CTR, and 12% sales conversion, estimated sales are about 143.
Multiply delivered emails by open rate, click-through rate, and sales conversion rate to estimate final sales or conversions.
Many funnels lose users between delivered and opened emails, or between clicks and landing-page conversions. The weak stage depends on your campaign data.
A good rate depends on offer, audience, and price. Compare your final conversion rate with prior campaigns and revenue per recipient.
The offer, CTA, email layout, or message relevance may be weak. Improve content alignment and make the next step clearer.
Improve subject lines, segment audiences, strengthen CTA placement, match landing pages to the email promise, and test offers.
| Metric | Meaning |
|---|---|
| Open stage | Delivered emails multiplied by open rate. |
| Click stage | Openers multiplied by click-through rate. |
| Sales stage | Clickers multiplied by sales conversion rate. |