Measure the core performance of an email campaign from delivered emails, opens, clicks, and conversions. The result summarizes engagement quality, conversion strength, and the next KPI to improve.
The result turns raw marketing inputs into an actionable performance metric. Use the supporting stats, status, and health score to decide whether to scale, optimize, or reduce waste.
Benchmarks are directional. Always compare results with your own campaign history, margins, tracking setup, and attribution rules.
With 20,000 delivered emails, 7,000 opens, 1,200 clicks, and 180 conversions, open rate is 35%, CTR is 6%, and click-to-conversion rate is 15%.
Measure delivered emails, opens, clicks, conversions, and revenue. Core rates include open rate, CTR, conversion rate, ROI, and ROAS.
Important KPIs include delivery rate, open rate, click-through rate, click-to-open rate, conversion rate, revenue per email, ROI, and unsubscribe rate.
A good CTR depends on industry and campaign type, but many campaigns treat 2% to 5% as a useful baseline for delivered-email CTR.
The email may attract attention but fail to match the offer, CTA, landing page, price, or audience intent after the click.
Improve segmentation, subject lines, CTA clarity, landing-page match, offer strength, and post-click conversion flow.
| Metric | Meaning |
|---|---|
| Open rate | Opens divided by delivered emails. |
| Click rate | Clicks divided by delivered emails. |
| Conversion rate | Conversions divided by clicks. |