Evaluate an email campaign by combining cost, revenue, sales, and delivered volume. The calculator shows profit, ROI, ROAS, CPA, revenue per email, and a campaign status score.
The result turns raw marketing inputs into an actionable performance metric. Use the supporting stats, status, and health score to decide whether to scale, optimize, or reduce waste.
Benchmarks are directional. Always compare results with your own campaign history, margins, tracking setup, and attribution rules.
With $1,200 cost, $8,500 revenue, 250 sales, and 40,000 delivered emails, profit is $7,300, ROI is 608%, and ROAS is 7.08x.
Subtract campaign cost from campaign revenue, divide by campaign cost, and multiply by 100 to get ROI percentage.
Many campaigns view 4x or higher as strong, but the right target depends on margin, product price, and attribution quality.
Expected revenue depends on list size, offer, audience intent, and margin. Revenue per email is useful for comparing campaigns.
Measure profit, ROI, ROAS, CPA, conversion rate, revenue per email, and whether the campaign met its business objective.
Increase conversion rate, improve segmentation, raise average order value, reduce campaign costs, or focus on higher-intent subscribers.
| Metric | Meaning |
|---|---|
| Profit | Revenue minus campaign cost. |
| ROI | Profit as a percentage of campaign cost. |
| ROAS | Revenue generated per dollar spent. |