Measure the percentage of visitors who become buyers and estimate missed orders, revenue per visitor, and conversion health for online stores.
Enter visitors and completed orders to calculate conversion rate. Add AOV and a target conversion rate to estimate extra sales potential.
This helps decide whether to improve product pages, checkout, mobile UX, or traffic quality.
Conversion rate shows how efficiently store traffic turns into revenue. Low conversion often means traffic quality, product page trust, price, or checkout friction needs improvement.
Use this with AOV and profit calculators because conversion rate alone does not prove profitability.
With 50,000 visitors and 1,500 orders, conversion rate is 3%. If the target is 3.5%, the store needs 250 more orders.
Many stores aim around 2% to 3%, but a good rate depends on category, traffic source, price point, and customer intent.
Improve product pages, add trust signals, simplify checkout, speed up mobile pages, and align ads with the landing page offer.
Low conversion can come from weak product-market fit, slow pages, unclear pricing, poor mobile UX, lack of reviews, or checkout friction.
Divide 100 by your conversion rate as a decimal. At 2%, you need about 5,000 visitors to reach 100 sales.
Yes. Slow pages can increase abandonment, especially on mobile, reducing the number of visitors who complete purchases.
| Metric | Meaning |
|---|---|
| Conversion rate | Orders as a percentage of visitors |
| Revenue per visitor | Revenue generated by each visitor |
| Additional orders | Orders needed to reach target conversion |