How this calculator works
This calculator compares project-based income with retainer-based income. It also estimates how many qualified leads you need based on your close rate, helping you connect revenue goals with actual sales pipeline requirements.
How to use this calculator
- Enter realistic values that match your current situation.
- Press Calculate to refresh the estimate.
- Compare the main result with the supporting details in the result panel.
- Change one input at a time to see which variable affects the result most.
FAQ
How many clients do I need as a freelancer?
It depends on your monthly income goal and average client value. Higher-value projects or retainers reduce the number of clients needed.
How much should I earn per project?
Your average project value should cover your rate, expenses, taxes, sales time, revisions, and profit margin.
Can retainers replace project work?
Yes. Retainers can stabilize income and reduce sales pressure, but they require ongoing value and clear deliverables.
Why include close rate?
Close rate turns income goals into pipeline targets. If you close 30% of qualified leads, you need more leads than signed clients.
What if the required projects look unrealistic?
Raise your average project value, add retainers, improve close rate, productize your service, or reduce the income target temporarily.