How this calculator works
This brand deal calculator prices a creator campaign from actual deliverables: Instagram posts, reels, stories, TikTok videos, YouTube integrations, usage rights, and exclusivity.
FAQ
How are brand deals priced?
Brand deals are usually priced by deliverables, expected reach, content complexity, usage rights, exclusivity, and negotiation leverage.
Are reels worth more than posts?
Often yes. Reels may require more production work and can have higher discovery potential than a static feed post.
Why are YouTube integrations weighted higher?
YouTube integrations can stay discoverable longer and usually require more planning, scripting, filming, and editing.
Should usage rights be charged separately?
Yes. If the brand wants to reuse creator content in ads or owned channels, it should usually pay an additional fee.
What is exclusivity?
Exclusivity means the creator agrees not to work with competing brands for a period. That restriction can justify an added charge.