How this calculator works
This influencer ROI calculator helps brands evaluate campaign profitability using sponsorship cost, revenue generated, profit margin, average order value, and orders generated.
FAQ
What is influencer ROI?
Influencer ROI measures profit compared with campaign cost. It is useful for deciding whether a sponsorship was financially worthwhile.
What is a good ROAS?
A good ROAS depends on margin and customer lifetime value. Low-margin products usually need higher ROAS to be profitable.
Why is ROI different from ROAS?
ROAS compares revenue to spend. ROI compares profit to spend, which is usually more conservative and more useful for budget decisions.
Should product cost be included?
Yes. Use the profit margin field to account for cost of goods, fulfillment, payment fees, and other variable costs.
Can this calculator evaluate awareness campaigns?
It focuses on direct-response results. Awareness campaigns may also need reach, brand lift, email signups, or follower growth metrics.