How to use this calculator
Enter order value, carrier plus packaging cost, customer shipping charge, and monthly orders. The calculator estimates net shipping cost per order, shipping ratio, and monthly impact.
Estimate WooCommerce shipping profitability by comparing carrier cost, packaging, customer shipping charge, and monthly order volume. Use it to set free shipping thresholds without eroding margin.
Enter order value, carrier plus packaging cost, customer shipping charge, and monthly orders. The calculator estimates net shipping cost per order, shipping ratio, and monthly impact.
Shipping is healthy when the cost absorbed by the store is small relative to order value. High shipping subsidies can quietly erase profit.
A shipping ratio below 8% is strong, 8% to 15% is average, and above 15% needs action.
If order value is $80, carrier plus packaging cost is $11, customer pays $5, and monthly orders are 300, the store absorbs $6 per order or $1,800 per month.
Add carrier cost and packaging cost, then subtract what the customer pays for shipping. The remainder is the store shipping subsidy.
Set the threshold high enough that the increased order value covers the shipping subsidy and protects profit margin.
Free shipping hurts profit when order value is too low, package cost is high, or the shipping subsidy exceeds the extra margin gained.
Use smaller packaging, compare carriers, negotiate rates, increase order value, and set location-based shipping rules.
Many stores try to keep absorbed shipping cost below 8% to 10% of order value, depending on product margin and category.
| Metric | Use |
|---|---|
| Net Shipping Cost | Amount the store absorbs per order. |
| Shipping Ratio | Shipping subsidy as a share of order value. |
| Monthly Impact | Total shipping burden at current order volume. |