Estimate total selling fees for physical products, including marketplace fees, payment processing, fulfillment, storage, and other costs. Use it to compare platforms and protect net revenue.
Effective fee percentage shows how much of the selling price is lost before product cost and ads. High fees reduce pricing flexibility.
Amazon total fees can reach 30–45%, Shopify direct fees may be 3–8%, Etsy 12–20%, and eBay 10–18% depending on category.
A $50 product with 15% combined percentage fees, $4.50 fulfillment, $0.50 storage, and $1 other fees has $13.50 total fees, or 27%.
Amazon fees can materially reduce profit through referral, fulfillment, storage, and other charges, often reaching a large share of selling price.
Direct Shopify-style sales often have lower transaction fees, while marketplaces may charge more but provide traffic.
Include marketplace commission, payment processing, fulfillment, storage, listing, referral, and any category-specific charges.
Compare channels, reduce storage, improve fulfillment choices, negotiate payment rates, or shift repeat buyers to direct channels.
Below 15% is efficient, 15–20% is manageable, 20–25% needs review, and above 25% can pressure profit margins.
| Metric | Meaning |
|---|---|
| Health Score | 0–100 score based on margin, cost pressure, risk, or efficiency. |
| Status | Excellent, Good, Average, or Needs Improvement. |
| Recommendation | Automatic next-step guidance based on the result. |
| Benchmark | Industry-style range for practical comparison. |