Measure physical product average order value, upsell impact, bundle contribution, and target gap. Use this AOV calculator to plan free shipping thresholds, bundles, and revenue growth.
AOV shows how much customers spend per order. Higher AOV improves ad efficiency, shipping absorption, and profit per transaction.
Benchmarks vary by product category, channel, fulfillment model, and customer segment. Use the result as a decision estimate, not accounting advice.
If revenue is $24,000 from 300 orders, base AOV is $80. With $4,900 from upsells, bundles, and shipping revenue, adjusted AOV is $96.33.
A good AOV depends on product category, but many physical product stores aim for an AOV that comfortably covers shipping, advertising, and fulfillment costs.
Use bundles, quantity breaks, cross-sells, checkout add-ons, and free shipping thresholds to increase order size without changing base price.
Free shipping can increase AOV when the threshold is set above current order value and customers add items to qualify.
Yes. Bundle revenue should be included because it changes actual revenue per order and affects product margin.
Higher AOV spreads fixed fulfillment and acquisition costs across more revenue, often improving contribution margin.
| Metric | Meaning |
|---|---|
| Main Result | Primary number used for decision-making. |
| Health Score | 0–100 score based on profitability, operating efficiency, or risk. |
| Status | Excellent, Good, Average, or Needs Improvement. |
| Recommendation | Automatic next action based on the result. |