Analyze the purchase funnel for physical products from visitors to product views, carts, checkouts, and orders. Use it to find drop-offs and improve e-commerce conversion rate.
Conversion rate shows how efficiently traffic becomes orders. Low conversion may indicate weak product pages, trust issues, pricing friction, or checkout problems.
Benchmarks vary by product category, channel, fulfillment model, and customer segment. Use the result as a decision estimate, not accounting advice.
If 10,000 visitors produce 300 purchases, conversion rate is 3%. At $80 AOV, revenue per visitor is $2.40.
Many general e-commerce stores target around 2–3%, while strong stores or marketplaces can be higher depending on traffic quality and product type.
Improve images, benefits, reviews, shipping clarity, return policy visibility, and call-to-action placement.
Common reasons include unexpected shipping costs, slow checkout, missing payment options, lack of trust, or delivery concerns.
Improve conversion rate, reduce cart abandonment, add urgency, clarify shipping, and improve checkout usability.
A typical Shopify target is often around 2–3%, but profitable targets depend on AOV, margin, and traffic source.
| Metric | Meaning |
|---|---|
| Main Result | Primary number used for decision-making. |
| Health Score | 0–100 score based on profitability, operating efficiency, or risk. |
| Status | Excellent, Good, Average, or Needs Improvement. |
| Recommendation | Automatic next action based on the result. |