Calculate average order value for a subscription business and identify how much upsells, add-ons, and cross-sells contribute to revenue per order.
Enter base subscription revenue, upsell revenue, add-on revenue, and total orders during the same period.
AOV shows how much revenue each order produces. Higher AOV can improve profitability without increasing traffic or acquisition cost.
AOV should be interpreted with margin. A higher AOV is valuable only when add-ons and bundles remain profitable.
If base revenue is $25,000, upsells are $4,000, add-ons are $2,500, and orders are 500, AOV is $63.
Add subscription, upsell, and add-on revenue, then divide by total orders in the same period.
A good AOV depends on category, product cost, and margin, but it should support profitable acquisition and fulfillment.
Upsells increase total revenue per order and can improve contribution margin if the added products are profitable.
Bundles can increase AOV when they combine complementary products without using discounts that destroy margin.
Track AOV monthly and after major pricing, bundle, or checkout changes.
| Module | Details |
|---|---|
| Main Result | Average order value |
| Revenue Mix | Upsell and add-on contribution |
| Health Score | AOV strength and expansion quality |
| Recommendation | Bundle and upsell guidance |