Compare LinkedIn content formats such as text, image, video, and document posts to identify the strongest format and recommend a better content mix.
The best content type is the format currently producing the strongest combination of visibility, engagement, and business intent.
Do not abandon all other formats. Keep a testing mix to avoid platform or audience fatigue.
If document posts score 8.9 while text scores 7.2, document posts should receive more posting slots while text remains in the mix.
The best content type depends on your audience, but document posts, strong text posts, and practical frameworks often generate high engagement.
Document posts can perform better for education and B2B frameworks, while video may work better for personality and trust-building.
Publish articles when you need depth, but use short posts and documents more often for reach and discussion.
Content with clear pain points, case studies, frameworks, and strong calls to action tends to generate better B2B leads.
Conversion usually comes from content that matches a buyer problem with a clear offer, not only from the highest engagement format.
| Module | Decision value |
|---|---|
| Core metric | Calculates the primary LinkedIn KPI for this tool. |
| Health score | Scores performance from 0 to 100 for fast status reading. |
| Benchmark signal | Compares the result with target, efficiency, or funnel quality. |
| Recommendation | Turns the result into a practical next action. |