Formula
Audience conversion = active members ÷ eligible audience × 100%. Net new members = new members − cancellations. Target gap = max(audience × target rate − active members, 0).
What the result means
The main result summarizes the scenario created by the entered values. Supporting results expose the components so you can identify which assumption drives the outcome.
This calculator provides an estimate for planning. Confirm platform terms, policy wording, fees, taxes, and accounting treatment with the appropriate provider or adviser.