Measure the share of a podcast audience that becomes paying subscribers. Enter unique monthly listeners, trial starts, trial-to-paid conversion, direct paid signups, and cancellations to see gross acquisition, net additions, and paid conversion. This funnel view helps podcasters identify whether the larger opportunity lies in attracting trials, converting trials, or retaining subscribers.
The main result summarizes the scenario created by the entered values. Supporting results expose the components so you can identify which assumption drives the outcome.
This calculator provides an estimate for planning. Confirm platform terms, policy wording, fees, taxes, and accounting treatment with the appropriate provider or adviser.
With 50,000 listeners, 600 trials converting at 45%, and 80 direct signups, gross acquisition is 350 paid subscribers. Audience conversion is 0.70%, and 60 cancellations leave 290 net additions.
Use one consistent monthly or annual period matching the labels and your planning records.
Yes where zero is meaningful; denominators and required positive contribution values are validated separately.
No. Add taxes to costs or deductions only when they apply to your situation.
Enter the displayed percentage as a whole number, such as 5 for 5%.
No. It is a scenario estimate based entirely on the assumptions you enter.
| Input | Purpose |
|---|---|
| Amounts and counts | Use values from the same reporting period. |
| Percentages | Entered as whole percentages from 0 to 100. |
| Result | A planning estimate based on your assumptions. |