Calculate subscription revenue per fan across your entire active newsletter audience, not just paying accounts. Compare it with revenue per paying fan, paid-fan share, and a monthly normalized figure to understand both monetization breadth and payer value.
Monthly revenue per total fan divides the first result by the number of months.
Use the main result as a planning estimate tied to the assumptions entered. Compare scenarios with the same definitions and period rather than treating the output as a guaranteed outcome.
This calculator is an operational estimate. It does not include taxes or costs you do not enter.
$12,000 earned across 20,000 active fans equals $0.60 per total fan. With 1,200 paying fans, revenue per payer is $10, the paid share is 6%, and monthly revenue per total fan is $0.20 over three months.
Use an audience definition that signals recent activity and apply the same definition each period.
Only include subscription revenue if you want the result to measure subscription monetization specifically.
The total-fan denominator includes nonpaying fans, so it is normally larger.
Use the monthly normalized result and keep audience definitions consistent.
Revenue per paying fan is shown as not available, while revenue per total fan can still be calculated.
| Metric | Denominator |
|---|---|
| Revenue per total fan | All active fans, paying and nonpaying |
| Revenue per paying fan | Only active paying fans |
| Paid fan share | Paying fans ÷ all active fans |