Measure how efficiently your digital download activity turns audience attention into retained revenue. Enter gross revenue, refunds, platform or payment fees, and the number of addressable fans. The main result is net revenue per fan, supported by gross revenue per fan, total net revenue, and the share of gross revenue retained after deductions. This helps compare campaigns or periods with different audience sizes.
Net revenue = Gross revenue − Refunds − (Gross revenue × Fee rate)
Net revenue per fan = Net revenue ÷ Addressable fans
The result spreads retained revenue across the full audience entered, not just paying customers, making audience sizes easier to compare.
Use the same definition of an addressable fan in every comparison. Followers who could not see the offer may distort the metric.
With $5,000 gross revenue, $200 refunds, 10% fees, and 25,000 fans, net revenue is $4,300. Net revenue per fan is $0.17, gross revenue per fan is $0.20, and 86% of gross revenue is retained.
Use the audience that could realistically encounter the monetized activity, and keep that definition consistent.
Yes. The calculator subtracts entered refunds before dividing net revenue by fans.
Yes, if refunds and fees exceed gross revenue; a negative result indicates a net loss before other costs.
Yes. This calculator applies the percentage fee to gross revenue as a transparent simplifying assumption.
Yes, provided both periods use comparable revenue and audience definitions.
| Input | Included |
|---|---|
| Gross revenue | Revenue before entered deductions |
| Refunds | Chargebacks and returned payments |
| Fans | Addressable audience for the same period |