Calculate the revenue retained from creator merchandise after refunds, percentage platform and payment fees, and direct operating costs. The calculator separates gross sales from deductions so you can see net revenue, total deductions, net margin, and average net revenue per order. Enter your own fee rate rather than relying on a platform-specific assumption.
Net revenue = Gross revenue − Refunds − (Gross revenue × Fee rate) − Direct costs
Net margin = Net revenue ÷ Gross revenue × 100
Net revenue is the amount remaining after every deduction entered here. It is not necessarily taxable income or full business profit.
Enter shipping subsidies, production, fulfillment, moderation, or contractor costs in direct costs when they belong to the measured period.
With $10,000 gross revenue, $300 refunds, 12% fees, $2,200 direct costs, and 400 orders, net revenue is $6,300. Deductions total $3,700, net margin is 63%, and net revenue per order is $15.75.
Include the direct costs you want deducted for the measured activity and period; broader overhead can be analyzed separately.
Yes. This model applies the entered fee rate to gross revenue for a simple, visible assumption.
Yes. Deductions can exceed gross revenue, producing negative net revenue and margin.
It provides a per-unit net revenue metric that helps compare periods with different activity levels.
Not always; settlement timing, reserves, taxes, and unpaid balances can make cash flow differ.
| Deduction | Calculation |
|---|---|
| Refunds | Entered dollar amount |
| Platform fees | Gross revenue × fee rate |
| Direct costs | Entered operating amount |