This version separates the ecommerce funnel into visitors, add-to-cart, checkout started, and purchases so the weak step is easier to identify.
How to use this Ecommerce Conversion Rate Calculator
Enter your ecommerce inputs and compare the calculated result with your target. Use conservative assumptions for fees, refunds, shipping, and demand.
Formula
Conversion Rate = Orders ÷ Visitors × 100
Conversion rate should be read with traffic quality. A lower conversion rate from cold traffic may still be profitable if acquisition cost is low.
For cleaner decisions, combine this calculator with profit, conversion, return, inventory, or repeat purchase metrics from the related tools below.
Funnel conversion check
Add-to-Cart and Checkout Completion: separate the funnel into visitors, add-to-cart actions, checkout starts, and purchases so you can see whether the leak is product-page persuasion or checkout friction.
FAQ
What does this calculator estimate?
Measure ecommerce conversion rate from visitors and purchases, plus lost order opportunity.
What formula does it use?
Conversion Rate = Orders ÷ Visitors × 100
Is this exact accounting?
No. This calculator is for planning and decision support. Your actual accounting may include taxes, refunds, chargebacks, fixed costs, and timing differences.
What should I do after calculating this?
Use the result to test pricing, shipping policy, ad spend, discounting, inventory, and retention assumptions before making operational changes.