Measure how effectively an employee engagement initiative turns an eligible audience into completed actions. Enter the offered population, completed actions, and a planning target to see the observed conversion rate, remaining audience, and target gap.
The rate shows the share of the eligible population that completed the defined action. Keep the action and measurement window consistent when comparing periods.
A conversion rate measures participation, not whether the initiative improved business outcomes.
With 500 eligible employees and 180 completed actions, the conversion rate is 36.0%. A 45% target requires 225 conversions, leaving a gap of 45 people.
Include the employee population that is eligible for the engagement initiative initiative and use the same population for every input.
Yes. Use headcount when the decision concerns people; use FTEs when workload capacity is the focus. Do not mix the two.
Use fully loaded compensation when estimating economic impact. If only salary is available, treat the result as a lower-bound estimate.
Recalculate after each measurement period or whenever headcount, compensation, participation, or outcome assumptions materially change.
No. It is a planning estimate. A comparison group or well-designed before-and-after analysis is needed to support a causal claim.
| Variable | Meaning |
|---|---|
| Eligible | Employees offered the opportunity |
| Converted | Employees completing the defined action |
| Target | Desired completion percentage |