How this calculator works
Calculate conversion rate from visitors and conversions for websites, landing pages, ads, or funnels. Use it for quick planning, campaign review, cash-flow checks, and small business decision-making without setting up a spreadsheet.
How to use this calculator
- Enter realistic values that match your current situation.
- Press Calculate to refresh the estimate.
- Compare the main result with the supporting details in the result panel.
- Change one input at a time to see which variable affects the result most.
FAQ
What is conversion rate?
Conversion rate is the percentage of visitors who complete a desired action, such as buying, signing up, booking, or requesting a quote.
What is a good conversion rate?
It depends on traffic source and offer. Many websites convert between 1% and 5%, while strong landing pages can be higher.
What counts as a conversion?
A conversion can be a sale, lead, email signup, trial start, booking, app install, or any business goal.
How can I improve conversion rate?
Improve page speed, offer clarity, trust signals, call-to-action placement, pricing, and audience targeting.
Why is conversion rate important?
Small improvements can significantly increase revenue without increasing traffic or ad spend.