How this calculator works
Calculate marketing return on investment, campaign profit, ROI percentage, and ROAS from ad spend and revenue generated. Use it for quick planning, campaign review, cash-flow checks, and small business decision-making without setting up a spreadsheet.
ROAS = revenue ÷ campaign cost
How to use this calculator
- Enter realistic values that match your current situation.
- Press Calculate to refresh the estimate.
- Compare the main result with the supporting details in the result panel.
- Change one input at a time to see which variable affects the result most.
FAQ
What is marketing ROI?
Marketing ROI measures profit compared with campaign cost, helping you see whether a campaign generated more value than it spent.
What is a good marketing ROI?
A good ROI depends on margin and industry, but positive ROI means the campaign produced more profit than it cost.
How is ROI different from ROAS?
ROI compares profit to cost, while ROAS compares revenue to ad spend before subtracting other costs.
Should I use revenue or profit?
For ROI, profit is more useful. Revenue is useful for ROAS, but it does not show whether the campaign was actually profitable.
Can this calculator work for any campaign?
Yes. It can be used for paid ads, email campaigns, influencer campaigns, affiliate campaigns, or offline marketing.