Measure how efficiently your online course audience turns into retained revenue. This calculator spreads net revenue across the full audience, not only paying customers, and also shows revenue per payer and the paying-fan share. Use one consistent reporting period for every input so you can compare campaigns or content cycles without mixing monthly and annual figures.
Net revenue per fan values the entire audience based on revenue actually retained. Revenue per payer isolates customer value, while payer share shows how much of the audience paid.
Audience counts can overlap across platforms. For trend comparisons, keep the same audience definition and remove obvious duplicates when possible.
If gross revenue is $5,000 and deductions are $650, net revenue is $4,350. Across 25,000 fans, that equals $0.17 net revenue per fan. With 400 payers, net revenue per payer is $10.88 and the paying-fan share is 1.60%.
Use the audience definition that matches your decision. Followers suit account-level tracking, while reached users suit campaign analysis; remain consistent across comparisons.
Subtracting deductions shows revenue the business actually retains and makes periods with different fee or refund levels more comparable.
No. Paying fans must be a subset of the audience definition used for total fans.
No. Revenue per fan includes nonpaying audience members in the denominator, while revenue per subscriber only divides by paying subscribers.
Use equal-length periods, the same audience definition, and the same treatment of fees, taxes, refunds, and duplicate users.
| Metric | Calculation |
|---|---|
| Net revenue | Gross revenue minus fees and refunds |
| Revenue per fan | Net revenue divided by total audience |
| Paying fan share | Paying fans divided by total audience |