Measure how effectively a reached live streaming audience becomes paying customers. Enter unique audience members, completed purchases or subscriptions, average customer revenue, and refunds. The calculator shows conversion rate, non-converting audience, net converted customers, and revenue per reached person. It is useful for comparing campaigns when the audience window and conversion definition are kept consistent.
Gross conversion rate = Completed conversions ÷ Unique audience × 100
Net conversions = Completed conversions − Refunds
The main result is the gross conversion rate based on completed conversions. Net conversions separately show the effect of refunds or cancellations.
Use unique people for both audience and conversions where possible. Repeated views should not be treated as unique audience members.
With 20,000 people reached, 500 completed conversions, 20 refunds, and $30 per conversion, gross conversion rate is 2.50%. Net conversions are 480 and net revenue per reached person is $0.72.
Use unique people when available because repeated views can overstate the denominator.
The main rate uses completed conversions; refunds are shown through net conversions and net revenue per audience.
This calculator rejects that case because it models unique converting people within a unique reached audience.
Net conversions are multiplied by average revenue per conversion, then divided by unique audience reached.
A comparison is more reliable when both campaigns use the same audience and conversion window.
| Stage | Definition |
|---|---|
| Audience | Unique people reached |
| Completed conversions | Customers completing the target action |
| Net conversions | Completed conversions minus refunds |