Estimate the contribution value of a cloud gaming player from recurring revenue, delivery costs, retention, and acquisition spend. The calculator converts monthly retention into an expected customer lifetime and shows gross lifetime revenue, contribution before acquisition, and net lifetime value. Use cohort-specific inputs when possible because player economics can vary sharply by channel and subscription tier.
Net LTV estimates the contribution remaining after acquisition cost. It is most useful for comparing cohorts that use the same accounting definition and observation window.
The geometric retention model assumes a constant monthly retention rate and no discounting. Mature cohort survival curves provide a better basis when available.
At $18 monthly revenue, 65% gross margin, 85% monthly retention, and $25 acquisition cost, expected lifetime is 6.67 months, gross lifetime revenue is $120.00, and net LTV is $53.00.
Higher retention extends expected lifetime, allowing monthly contribution to accumulate over more periods.
No. Convert annual retention to a monthly rate or use cohort data measured monthly.
No. Acquisition cost is entered separately and subtracted after lifetime contribution is calculated.
A constant 100% retention rate implies an infinite lifetime, so the calculator limits the input to less than 100%.
No. It is an undiscounted geometric estimate and does not adjust future contribution for the time value of money.
| Variable | Meaning |
|---|---|
| Monthly revenue | Average recognized revenue per active player |
| Gross margin | Revenue share remaining after variable delivery cost |
| Monthly retention | Share retained into the next month |
| Acquisition cost | Spend required to acquire one player |