#3165 · AI & Technology Tool

Analytics Team Statistical Power Calculator

Estimate the approximate statistical power of an equal-size, two-group comparison of analytics acceptance rates. Enter the baseline rate, a meaningful alternative rate, completed observations per group, and a two-sided significance level. The calculator uses a normal approximation for two independent proportions and also reports the expected count difference and total sample. Use it for planning; clustered reviews, repeated items, unequal group sizes, or model-based analyses require a more specific design.

Calculator

Two-group design
%
Expected rate without the change.
%
Rate the study should be able to distinguish from baseline.
observations
Completed independent observations in each equally sized group.
Two-sided Type I error rate.

How to use this calculator

  1. Enter the expected baseline rate.
  2. Enter the smallest alternative rate worth detecting.
  3. Enter completed observations per group.
  4. Select the two-sided significance level and review approximate power.

Formula

Power ≈ Φ((|p₂−p₁| − zα/2·SE₀) ÷ SE₁) + lower-tail term

The approximation uses equal independent group sizes, a pooled null standard error, and an alternative standard error.

What the result means

Higher power means a better chance of detecting the specified rate difference if it is real. It is not the probability that the alternative hypothesis is true.

This planning approximation is not suitable for clustered assignment, repeated observations, sequential monitoring, or very sparse expected counts.

Example calculation

With rates of 60% and 70%, 300 items per group, and a 5% two-sided significance level, approximate power is 72.9%, absolute lift is +10.00 points, and total sample is 600.

Tips for better results

  • Choose the smallest effect that would change a decision.
  • Base the baseline rate on relevant prior data.
  • Plan for completed, usable observations.
  • Account for clustering before launch.
  • Fix the significance and analysis plan in advance.

Frequently asked questions

What does statistical power mean here?

It is the approximate probability that the planned two-sided test detects the entered difference when that alternative is true.

Why must the baseline and alternative rates differ?

Power is defined for a nonzero effect. If the rates are identical, there is no specified difference for the test to detect.

Does a lower significance level reduce power?

Usually yes for the same sample and effect because stronger evidence is required before rejecting the null hypothesis.

Can I use unequal group sizes?

This calculator assumes equal completed samples. Unequal allocation needs a formula that uses each group size separately.

Does this account for clustered or repeated observations?

No. Dependence reduces effective information and should be handled with a design effect or a model suited to the assignment and outcome structure.

Power design inputs

InputPurpose
p₁Baseline proportion
p₂Alternative proportion
nObservations per group
αTwo-sided significance level

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